--- product_id: 163994521 title: "Blonde Life Violet Shampoo | Brass-Neutralizing Cleanser" brand: "joico" price: "6817 kr" currency: ISK in_stock: true reviews_count: 13 category: "Joico" url: https://www.desertcart.is/products/163994521-blonde-life-violet-shampoo-brass-neutralizing-cleanser store_origin: IS region: Iceland --- # Boosts shine & brightens blonde Instant brass-neutralizing violet formula Sulfate-free gentle cleanse Blonde Life Violet Shampoo | Brass-Neutralizing Cleanser **Brand:** joico **Price:** 6817 kr **Availability:** ✅ In Stock ## Summary > 💜 Stay cool, shine bright — Blonde Life is your secret weapon! ## Quick Answers - **What is this?** Blonde Life Violet Shampoo | Brass-Neutralizing Cleanser by joico - **How much does it cost?** 6817 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/163994521-blonde-life-violet-shampoo-brass-neutralizing-cleanser) ## Best For - joico enthusiasts ## Why This Product - Trusted joico brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Brass-Busting Power:** Neutralizes yellow tones instantly for that flawless cool blonde glow. - • **Vibrant Shine Boost:** Enhances hair brilliance, leaving your blonde luminous and dimensional. - • **Sulfate-Free Cleanse:** Gentle, rich lather that protects hair health without harsh chemicals. - • **Salon-Grade Nourishment:** Infused with Monoi & Tamanu oils to strengthen and protect fragile blonde strands. - • **Signature Scent Experience:** A sophisticated blend of jasmine, vanilla, lemon & woody musk for a luxe wash. ## Overview Joico Blonde Life Violet Shampoo is a sulfate-free, violet-tinted formula designed to instantly neutralize brassy yellow tones and brighten cool blonde hair. Enriched with Monoi and Tamanu oils, it nourishes and protects fragile, color-treated hair while boosting shine. Ideal for professional salon use, it delivers a rich lather and a luxurious jasmine-vanilla-woody musk scent, making it a top choice for maintaining vibrant, healthy blonde locks. ## Description Product Description You’ll never lose your cool with Blonde Life Violet Shampoo a brilliant, brass-neutralizing cleanser, that instantly banishes undesirable yellow tones. Brand Story Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment. Review: Add dimension to your hair color! So pleased I found this product. - This shampoo is great for mature ladies with white hair. Does not turn you into a “blue hair” but give your color more dimension. So happy I found it. I will keep ordering it, also reasonable cost. Review: Great - Both the violet shampoo and conditioner are amazing! Especially if I compare to other purple hair products Every other brand I had before doesn’t soap up feel clean and my hair feels dry and definitely knotty But this product is great not only tone some brassy strands but amazingly soaps up well after 2nd go thru but my hair leaves my hair super soft and not as tangly I wish the price was lower ## Features - Rich lather gently cleanses hair - Instantly cools brassy tones and brightens cool blonde hair - Helps maintain healthy looking hair and brilliant shine - Free of SLS/SLES sulfates / Sodium Lauryl/Sodium Laureth Sulfate ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07XGD3V4W | | Active Ingredients | Sodium Laureth Sulfate | | Age Range (Description) | Adult | | Age Range Description | Adult | | Best Sellers Rank | #33,385 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #920 in Hair Shampoo | | Brand | Joico | | Brand Name | Joico | | Collection Name | Blonde Life | | Customer Reviews | 4.6 out of 5 stars 2,095 Reviews | | Hair Type | Color Treated | | Item Dimensions | 2.1 x 2.1 x 8 inches | | Item Form | Liquid | | Item Type Name | Joico Blonde Life Violet Shampoo 10.1 fl oz | | Item Weight | 10 ounces | | Liquid Volume | 10 fluid ounces | | Manufacturer | Joico | | Manufacturer Part Number | J162401 | | Model Number | J162401 | | Number of Items | 1 | | Other Special Features of the Product | Instantly cool brassy tones and brighten cool blonde hair Nourish and protect fragile blonde hair | | Product Benefits | Instantly cools brassy tones and brightens cool blonde hair while nourishing and protecting fragile or damaged hair | | Recommended Uses For Product | Professional Salon & Spa | | Scent | Jasmin, Vanilla, Lemon, Woody Musk | | Scent Name | Jasmin, Vanilla, Lemon, Woody Musk | | Special Feature | Instantly cool brassy tones and brighten cool blonde hair Nourish and protect fragile blonde hair | | Suitable Hair Color | All Hair Colors | | UPC | 074469513388 | | Unit Count | 10.1 Fluid Ounces | ## Product Details - **Age Range (Description):** Adult - **Brand:** Joico - **Hair Type:** Color Treated - **Item Form:** Liquid - **Scent:** Jasmine, Meyer lemon, Vanilla, green melon, nectarine, woody musk ## Images ![Blonde Life Violet Shampoo | Brass-Neutralizing Cleanser - Image 1](https://m.media-amazon.com/images/I/51E1ioDNXYL.jpg) ## Available Options This product comes in different **Style** options. ## Questions & Answers **Q: What does it smell like?** A: Soft yet seductive notes of Jasmin and vanilla are complimented by the freshness of nectarine, green melon and Meyer lemon while a hint of woody musk give this sent a sophisticated sensuality that conjures up visions of an exotic getaway. **Q: Will the Violet Shampoo and Conditioner turn my pale-blonde hair purple?** A: Nope! Formulated with perfectly calibrated ingredients, these products deliver just enough violet to counterbalance any yellow/brass tones in your hair. Purple and yellow are opposite each other on the spectrum, so one cancels the other out. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Add dimension to your hair color! So pleased I found this product. *by C***L on June 12, 2026* This shampoo is great for mature ladies with white hair. Does not turn you into a “blue hair” but give your color more dimension. So happy I found it. I will keep ordering it, also reasonable cost. ### ⭐⭐⭐⭐⭐ Great *by S***Y on April 13, 2026* Both the violet shampoo and conditioner are amazing! Especially if I compare to other purple hair products Every other brand I had before doesn’t soap up feel clean and my hair feels dry and definitely knotty But this product is great not only tone some brassy strands but amazingly soaps up well after 2nd go thru but my hair leaves my hair super soft and not as tangly I wish the price was lower ### ⭐⭐⭐⭐⭐ A little goes a long way *by S***D on May 10, 2026* Works well on blonde hair as well as grey hair ## Frequently Bought Together - Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil - Joico Blonde Life Brilliant Glow Brightening Oil | For Blonde Hair | Tame Frizz | Boost Shine & Brilliance | Add Softness & Smoothness | With Monoi & Tamanu Oil | 3.4 Fl Oz - Joico Blonde Life Brightening Shampo & Conditioner | For Blonde Hair | Add Softness & Smoothness | Sulfate Free | Fortified With Monoi & Tamanu Oil --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.is/products/163994521-blonde-life-violet-shampoo-brass-neutralizing-cleanser](https://www.desertcart.is/products/163994521-blonde-life-violet-shampoo-brass-neutralizing-cleanser) --- *Product available on Desertcart Iceland* *Store origin: IS* *Last updated: 2026-09-19*