





💜 Crush the brass, own the glow — Blonde brilliance unlocked!
John Frieda Violet Crush Intensive Purple Shampoo is a 250ml powerhouse designed for color-treated blondes and highlighted hair. Its unique crushed violet pigments neutralize brassy yellow tones in a single use, delivering cooler, brighter blonde shades. The formula is peroxide and ammonia free, vegan-friendly, and cruelty-free, ensuring gentle yet effective care. Ideal for daily use, it revitalizes your hair color while maintaining hair health and ethical beauty standards.


















| ASIN | B07X81V4F9 |
| Active Ingredients | Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Disodium Chloride, Cocamide MEA, Parfum, Lactic Acid, Methyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Acid Violet 4, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Acid Blue 9, Sodium Xylenesulfonate BHT, Sodium … |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Brassy Tone Neutralization |
| Best Sellers Rank | 62,628 in Beauty ( See Top 100 in Beauty ) 2,064 in Shampoos (Beauty) |
| Brand | John Frieda |
| Brand Name | John Frieda |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.5 out of 5 stars 4,188 Reviews |
| Global Trade Identification Number | 05037156262315 |
| Hair Type | Color Treated |
| Hair type | Color Treated |
| Item Dimensions | 50 x 78 x 201 millimetres |
| Item Form | Liquid |
| Item Type Name | John Frieda Sheer Blonde Violet Crush Tone Correcting Intensive Purple Shampoo for Blonde Hair, 250 ml |
| Item Weight | 70 Grams |
| Item form | Liquid |
| Liquid Volume | 250 Millilitres |
| Manufacturer | John Frieda |
| Manufacturer Contact Information | Kao (UK) Limited, London, EC1A 2DY. |
| Material Type Free | Ammonia Free, Peroxide free, vegan |
| Number of Items | 1 |
| Other Special Features of the Product | Vegan |
| Recommended Uses For Product | Blonde Hair |
| Scent | Orange |
| Scent Name | Orange |
| Suitable Hair Colour | Light Blonde |
| Unit Count | 250.0 millilitre(s) |
K**E
Will work to a nice slightly ash tone.
Really good for getting rid of yellowwbwn you dye your hair .Leave it on 2 minutes no more. .
A**E
Great product
Excellent product and price , arrived safely and quickly.
K**N
Say goodbye to bright orange tones!
I do like this shampoo as it makes my hair feel really soft. I was a bit sceptical at first but I thought I would give it a try since it wasn't too expensive. I'm currently in the process of going blonde so the hairdressers advised me to use purple shampoo. It has taken some of the orange colour away but seems to have toned it down, I've used it over a week now and it hasn't made it go as lighter as I thought but overall ok product.
A**G
Intense purple shampoo
Love it, great price my usual one was getting too expensive this does the same job much cheaper.
A**R
John Frieda Violet Crush Purple Shampoo
Great product.
V**A
Good at getting rid of Brassy tones
Recently bleached my hair in lockdown and it went VERY yellow. I have used this twice a week for about a month and you can see a difference. Pretty obvious, but I would reiterate that the lighter your hair the more effective it is. Around my roots it was yellow but light, and the shampoo worked best. Nearer the ends where it was darker (due to previous dye), it made it less brassy but it was still yellow-y. Shampoo smells great and leaves my hair soft. The pictures show my hair before and after using the shampoo. Just to add- the brightness only really lasted the day of the wash. It starts getting brassy again quite quickly (For me, at least).
R**B
Good but strong
This worked well to tone brassiness however I think it worked a little too well! Only left it on about 4 minutes if that and I've ended up with some silver streaks! Hair is lovely and soft though so it's not all bad but didn't expect it to be so severe
Z**A
Miracle in a bottle
I didn’t have much expectation, but I was desperate to try anything. I had bleached my hair during this lockdown period as I really wanted to achieve being blonde. I didn’t expect to go ginger as I have pixie style hair but I had copper tips. Was not brave to bleach again so soon so decided on this shampoo after reading reviews and it really did take out the brassy tones! Leaving it in longer than 5 minutes is very effective. Downside is it is quite drying but the conditioner does moisturise a lot. Some have said in the reviews that the conditioner is quite heavy, however I do not feel that it is that heavy for me.
Trustpilot
2 weeks ago
3 weeks ago