---
product_id: 12145393
title: "Gray Magic Color Insurance .25 oz."
brand: "ardell"
price: "2251 kr"
currency: ISK
in_stock: true
reviews_count: 9
category: "Ardell"
url: https://www.desertcart.is/products/12145393-gray-magic-color-insurance-25-oz
store_origin: IS
region: Iceland
---

# Gray Magic Color Insurance .25 oz.

**Brand:** ardell
**Price:** 2251 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Gray Magic Color Insurance .25 oz. by ardell
- **How much does it cost?** 2251 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/12145393-gray-magic-color-insurance-25-oz)

## Best For

- ardell enthusiasts

## Why This Product

- Trusted ardell brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Gray Magic covers gray, enhances hair color and decreases color fading. Works on even the most resistant gray areas. Mix ten drops for every ounce of hair color into the dye before application. Good for about 30 applications. .25 oz.

Review: Gray hair BYE BYE!!!!!! - No hair dye will cover my gray!!!! ADD THIS MAGIC PRODUCT, ABRA CADABRA, now it covers!!!!!!!
Review: So far so good.... - My grays are seriously difficult to cover. I'm a natural medium brown and end up with light roots and dark everywhere else. Doesn't matter if I do it at home or the salon within days I can see the gray popping back in even if I don't wash my hair. I decided to try this product and used a root touch up kit with 10 drops of Gray Magic. I was a little scared to use the mixture because it turned an orangish color but proceeded anyway. Left the color on the recommended time and then rinsed (no shampoo) and conditioned. I have to say I'm pleased so far that it has made the color take evenly. Instead of having the light roots and then darker it seems to have evened it out a bit probably because it helped the roots to take in some of the color. I just colored my hair but was impressed so far so wanted to leave this review. I'll update in a week or so after I see how long it lasts. So far an improvement though.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000VV01AM |
| Best Sellers Rank | #47,107 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #395 in Hair Color |
| Brand | Ardell |
| Brand Name | Ardell |
| Color | Gray |
| Container Type | Bottle |
| Customer Reviews | 4.4 out of 5 stars 913 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Liquid |
| Item Weight | 0.02 Kilograms |
| Manufacturer | Ardell |
| Manufacturer Part Number | AR780585-1pk |
| Material Features | Full Coverage, Fade Resistant, Gentle |
| Model Number | AR780585-1pk |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Color Insurance |
| Recommended Uses For Product | Mix with hair dye for grey hair coverage, Use for multiple applications |
| Suitable Hair Color | Grey |
| UPC | 784179268477 |

## Product Details

- **Brand:** Ardell
- **Color:** Gray
- **Item Form:** Liquid
- **Package Information:** Bottle
- **Product Benefits:** Color Insurance

## Images

![Gray Magic Color Insurance .25 oz. - Image 1](https://m.media-amazon.com/images/I/51tOGkqCpAL.jpg)
![Gray Magic Color Insurance .25 oz. - Image 2](https://m.media-amazon.com/images/I/618ExvbNfsL.jpg)
![Gray Magic Color Insurance .25 oz. - Image 3](https://m.media-amazon.com/images/I/71x98CmPmWL.jpg)
![Gray Magic Color Insurance .25 oz. - Image 4](https://m.media-amazon.com/images/I/61oT-xRwqiL.jpg)
![Gray Magic Color Insurance .25 oz. - Image 5](https://m.media-amazon.com/images/I/2182CAJI09L.jpg)

## Questions & Answers

**Q: What is the difference btwn color additive and color insurance**
A: Your specific question I cannot answer but as far as grey Magic color insurance it is fantastic! I have nothing to do with the company it is the first and only time I have purchased it one bottle will last quite a while. I was told about it by a woman coming out of my hairdresser when she overheard me talking about my gray and she told me about this wonderful product! Here is my experience you put a few drops into your color that you’re going to use and then you just color your hair is normal. I Colored my hair in mid January and it is just now needing me to color it again so that has been four months! That is unheard of for me because I have red hair but getting old so the grays are showing and I was just amazed at how good it worked. Just make sure that you do not use a deep clean shampoo I did start using shampoos made for color treated hair. So I don’t remember how many stars this product is but I would give it a 10 easy. And you can quote me on every single thing I just said LOL

**Q: how much gray magic do i use?**
A: 10 drops per ounce of color mix. The directions are on the box. It last a very long time & it really does help cover the gray better.

**Q: Please help!  My grey roots grabbed the orange color and my blonde turned into a horrid carrot top.  What can I do now??**
A: I use blond & it gives me a slight golden color. I like it. I don’t really know what to tell you. I like the golden in my hair. Maybe ask a hairdresser if it can be stripped. I don’t really know beyond that.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Gray hair BYE BYE!!!!!!
*by S***E on February 10, 2026*

No hair dye will cover my gray!!!! ADD THIS MAGIC PRODUCT, ABRA CADABRA, now it covers!!!!!!!

### ⭐⭐⭐⭐⭐ So far so good....
*by A***3 on February 2, 2020*

My grays are seriously difficult to cover. I'm a natural medium brown and end up with light roots and dark everywhere else. Doesn't matter if I do it at home or the salon within days I can see the gray popping back in even if I don't wash my hair. I decided to try this product and used a root touch up kit with 10 drops of Gray Magic. I was a little scared to use the mixture because it turned an orangish color but proceeded anyway. Left the color on the recommended time and then rinsed (no shampoo) and conditioned. I have to say I'm pleased so far that it has made the color take evenly. Instead of having the light roots and then darker it seems to have evened it out a bit probably because it helped the roots to take in some of the color. I just colored my hair but was impressed so far so wanted to leave this review. I'll update in a week or so after I see how long it lasts. So far an improvement though.

### ⭐⭐⭐⭐⭐ Works
*by A***R on May 9, 2026*

Really works for dark hair

## Frequently Bought Together

- Ardell Gray Magic Color Insurance .25 oz.
- AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-06-02*