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🎨 Prime like a pro—cover more, wait less, and finish flawless every time!
Zinsser Bulls Eye 1-2-3 is a premium water-based primer and sealer designed for both interior and exterior use. It offers excellent adhesion to glossy and challenging surfaces without sanding, blocks tough stains and odors, and inhibits rust on metal. With a fast 1-hour dry time and effective coverage of 100 sq ft per quart, it’s the go-to primer for professionals and DIYers seeking a smooth, durable base coat in any season.














| ASIN | B000H5VKBQ |
| Age Range Description | Adult |
| Best Sellers Rank | #1,558 in Tools & Home Improvement ( See Top 100 in Tools & Home Improvement ) #2 in Primer Paint |
| Brand | Zinsser |
| Brand Name | Zinsser |
| Color | White |
| Color Code | White |
| Container Type | Can |
| Coverage | 100 sq ft |
| Customer Reviews | 4.6 out of 5 stars 6,150 Reviews |
| Dry Time In Hours | 1 |
| Finish Type | Flat |
| Full Cure Time | 1 hours |
| Global Trade Identification Number | 00047719020042 |
| Included Components | Surface Primer |
| Is Waterproof | True |
| Item Form | Liquid |
| Item Volume | 1 quarts |
| Item Weight | 2.2 pounds |
| Manufacturer | Rust-Oleum |
| Model Name | Zinsser Bulls Eye 1-2-3 |
| Model Number | 2004 |
| Paint Type | Water Based |
| Part Number | 2004 |
| Size | 1 Quart |
| Special Feature | Stain Resistant |
| Special Features | Stain Resistant |
| Specific Uses For Product | Interior/Exterior |
| Surface Recommendation | Drywall, Concrete, Wood, Masonry, Metal |
| UPC | 047719020042 |
| Unit Count | 1 Count |
| Warranty Description | Warranty |
| Water Resistance Level | Water Repellent |
K**.
Zinsser Bulls Eye 1-2-3 Primer: The One You Reach For Every Time
I've used a lot of primers over the years and this one just keeps ending up back in my hand. It's water-based, so cleanup is easy and the smell is minimal, which matters a lot when you're working inside or in a tight space. It goes on smooth, covers well in one or two coats, and dries fast enough that you're not sitting around waiting to move to the next step. What I really appreciate is the coverage on problem surfaces. If you've got stains, discoloration, or walls that just look rough, this stuff handles it without complaint. It's thick enough to actually do something but not so heavy that it fights you on the brush or roller. The consistency is consistent, which sounds basic but isn't always true with cheaper primers. The quart size is the right call for smaller DIY projects. It goes further than you'd expect, and you'll likely have some left over. If you want a really clean finish for your topcoat, a quick pass with 220 grit before you paint makes a noticeable difference, though it's by no means required. No complaints worth raising. It does exactly what a primer should do, doesn't fight you, and doesn't cost a fortune. For the price and performance, it's hard to argue with. I'd stock a couple of these before any paint project.
J**A
Very good value and did a nice job with only one coat
I stripped some old metal kitchen cabinets and needed to prime them before repainting them. This was very good and easy to work with. I feel like I barely made a dent in the can. It does feel kind of chalky when it dries, but that's okay because I used a nice acrylic coat and will be using polyurethane once those layers are dry. I painted my first layer of new paint color about 2 hours after I'd used this. It was plenty dry enough. I only used one coat but feel it was enough. The price was good and it can be used on multiple surfaces.
G**Y
using this for many years
low price and great performance. highly recommend. the temptation for me with this product is to not apply top coat. dries quick. applies easily. helps keep water out. assists repairs. discourages bugs etc. I recommend this item.
D**M
Really good primer
This is outstanding primer covers well protects highly recommend Zinzer
D**R
Alright
Alright paint but you have to put like 4 coats in order the get the right grey color.
S**R
Great product / no protection for product shipping by Amazon
I used this on my 77 Ford F150. The area under and around the wipers and the slots for air are galvanized and very hard to keep automotive paint on the areas. The Bulls eye seems to be working so far but it time will tell once the Texas sun starts baking it! Note: some moron shipped this can in a bag, not a box, just an Amazon paper envelope, a bag! It came with tape over the top of the can on on to the sides of the can over all the information. So of course, when removing the tape, the instructions were also removed. The top of the can was also dented. There a metal "keepers for can tops, obviously Amazon and the Bulls Eye company need to apply them to the product. Not sure who is to blame for shipping just the can unprotected ... Amazon shipping or the Bulls Eye company but I am leaning toward Amazon shipping. Amazon does not leave the opportunity to comment on issues with shipping and the option of exchanging the damaged can for an undamaged can (damaged can is hard to re-seal) correctly from the dent) was not even an option. see red arrow of galvanized area. Hope this helps
S**1
Nice product to redo wood furniture.
I used this on a bathroom vanity that was an ugly brown color. It turned out great.
L**A
Did the job well
This worked perfectly to cover a kitchen wall by the stove. I was skeptical about it but so glad I took the chance. Worked great ! I got white value was good very easy to use. The finish was great!
よ**ん
Delivery problems
This product seems to have the ability to escape from captivity never to be seen again. Other Zinsser paints the same. Maybe they are colonizing some far flung Pacific Atoll ?
R**A
As described
As described
S**S
Great coverage!
Very high quality product. Great coverage. Highly recommend.
R**O
Good value
Works as well as expected and pricing is fair
S**@
Excelente
Lo utice para un proyecto bajo la escalera, quedó espectacular y ayudó mucho a qué rindiera el esmalte posterior. Seca muy rápido y el olor es mínimo.
Trustpilot
4 days ago
2 months ago