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✨ Turn back time and glow up your eyes! ⏳
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer (#110) is America’s #1 concealer designed to instantly erase dark circles, reduce puffiness, and brighten dull skin. Featuring an anti-aging formula with Haloxyl and goji berry, it smooths fine lines while delivering medium to full, buildable coverage in a creamy, blendable liquid. The innovative sponge-tip applicator ensures easy, precise application, making it a must-have for professionals seeking a radiant, well-rested look that lasts all day.
















| ASIN | B004Y9GTOO |
| Additional Features | Anti-aging,Brighten,Radiant |
| Age Range Description | Adult |
| Best Sellers Rank | #100 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Concealers & Neutralizing Makeup |
| Brand Name | MAYBELLINE |
| Color | 110 |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Full, Medium |
| Customer Reviews | 4.4 out of 5 stars 35,497 Reviews |
| Finish Types | Natural |
| Global Trade Identification Number | 00041554259247 |
| Item Dimensions | 5.63 x 1.88 x 0.8 inches |
| Item Form | Liquid |
| Item Weight | 4.54 g |
| Manufacturer | Maybelline New York |
| Manufacturer Part Number | 0611IAREYE-10B |
| Material Type Free | Oil Free |
| Model Number | YAU07522 |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Tube |
| Product Benefits | Eye Treatment,Anti-aging |
| Recommended Uses For Product | Anti-Aging, Dark Circles, Fine Lines, Puffiness |
| Skin Tone | Medium |
| Skin Type | All |
| Specialty | Anti-aging, Brightening, Radiant |
| Sun Protection | 33 sun_protection_factor |
| UPC | 041554259247 |
L**E
The only concealer that doesn’t make my wrinkles worse or cause cracks.
The only concealer that doesn’t make my wrinkles worse or cause cracks. Every other brand I’ve tried either leaves my wrinkles much more noticeable by settling inside them over the day or it will crack and separate. Or become so dry that it makes my eyes look dehydrated. But not this brand. This works! I wear it all day for work and it stays in place with just a slight mist from my matte setting spray and slight dab of my hydrating setting powder. Those three combined make my under eyes look normal by hiding my chronic dark circles. It’s easy to apply with the included sponge tip and a separate make up sponge to blend it out. It’s creamy but not too thick to blend easily. You only need a little bit, a bottle lasts me just over a year or more. This color matches perfectly. You can’t even tell where my skin is versus where the concealer is. I don’t wear foundation so I just blend the concealer out as I only use eye make up.
M**I
Buy it right now if you want to look unrecognizable!!!!!!!!
this is the best concealer I’ve ever used and I have so many. On top of being the best concealer this is also the cheapest and most affordable concealer by far. This concealer is not greasy has a very great satin texture on my face and is perfect for every day use. Personally, I love the way that this concealer is applied to the sponge on top of the bottle and I love how buildable is on a full face or to add layers on top or under. This makes my makeup looks so amazing and I love it so much. I’d recommend buying this because this is a good beginner product and professional product because it’s just amazing and it’s affordable and so worth the hype
E**B
Better than Everything Else I've Tried so Far!
I have to say that I was not expecting much from this product and I bought it on a whim after I looked in the mirror under the fluorescent lights at work and saw the line of an actual VEIN running under my eye and freaked out. Who has skin so transparent you can see their face veins? Gross! I have crappy sinuses, am super pale, and live through the daily struggles of a stress-inducing and sleep-depriving corporate job that seems to suck the life out of me so my dark circles are to me, something that I am always aware of. They aren't absolutely terrible but when coupled with the hollows under my eyes that are hereditary, the area under both of my eyes seems to absorb the light like an evil black hole. Anyway, I've tried a lot of products, from high-end concealers to other drug store brands and all have some sort of drawback, make them look worse, or just don't work at all. This one, while not perfect, is the BEST I've tried so far! As I said before, I'm pale enough that I basically double as a person-shaped night light (strawberry blonde hair, light eyes, and oodles of freckles) and I bought the lightest color available. While it is still slightly dark for me when I put it on, it appears to blend in with my skin after I pat it in with my fingers. It also works well for any areas on my face that are red. The concealer doesn't make me look like I have a million fine lines under my eyes that I don't actually have, like a lot of others that I tried, and it has also performed well with every eye cream that I've used it with--it didn't cake, ball up, or change colors. It has not upset my sensitive eyes or the skin around them, which is a small miracle as I have problems with probably 85% of the products I try, so that was a huge deal for me! The only things I would change about it would be to have some sort of natural/chemical-free sunscreen for some eye protection, since many eye creams and concealers don't offer any and in a perfect world, it might have some sort of anti-aging or darkness fighting properties. It doesn't make the dark circles completely disappear, but I could see that it would if I wore more makeup as I normally only wear a tinted mineral powder or light BB cream as my normal makeup since my sensitive and pale skin with freckles make finding a foundation nearly impossible (MAC and Sephora have failed me!). For those who are lucky enough to be able to wear normal foundation without looking like a [badly] painted lady, this would probably be a miracle in a bottle when used in conjunction with it. Overall, this concealer is definitely a great buy. I wouldn't call it a miracle since you can still see some residual darkness under my eyes showing through, but it's definitely the best I've tried and it certainly makes me look about 200% better with it on than I do without it! I would definitely recommend it and will buy it again when it runs out, though I think it will last a while since the amount in the container seems very generous and I'm light-handed with how I apply makeup. I am considering trying the foundation from the same line to see if my sensitive face will accept it or if it'll punish me for trying it. Oh, and I also didn't realize that I was going to receive two of them when I ordered it, which was really cool to find when I opened the box. I have no idea if that was a mistake or if I just didn't read the listing right, but either way, I thought that was pretty cool! :-)
I**O
Amazing Concealer – Great Coverage & Natural Finish!
I bought this concealer for my mom, and she absolutely loves it! She wears it every day for work, and it does an amazing job covering her under-eye circles while still looking natural. The formula blends effortlessly, doesn’t crease, and stays in place throughout the day. The sponge applicator makes it super easy to apply, and a little product goes a long way. It leaves her skin looking brighter, smoother, and more refreshed without feeling heavy. The quality is excellent, and it has definitely become a staple in her daily makeup routine. I highly recommend it to anyone looking for a reliable, full-coverage concealer!
E**.
Love this concealer
This is my favorite concealer. I like that it kind of is literally an eraser where I wipe it across my face and just erase my pimples. It also doesn’t really make me break out at all. It blends into the skin very seamlessly. I’ve been using the same concealer for the past six years and it’s great. I will continue purchasing every time I run out. I use this product instead of foundation. It has good coverage and can be layered for better coverage with powder. I like the color match to my skin. It doesn’t work great over moisturizer so I don’t usually put any on before using it. It is medium thick.
J**N
My Favorite Concealer
My Favorite Concealer This is my favorite concealer! I’ve been using it for years and absolutely love it. It provides great coverage for pores and acne while still leaving my skin looking natural. Also lasts a while. It doesn’t look cakey or feel greasy, which I really appreciate. It blends nicely and gives me the coverage I want without looking heavy. I’ll definitely keep repurchasing it!
L**N
Just ok
This concealer is just okay. The coverage is decent for light under-eye circles, and the sponge applicator makes it easy to apply quickly. However, the sponge tip can be a little messy and makes it hard to control how much product comes out. It blends fairly well, but it doesn’t seem to last all day and can settle into fine lines if you’re not careful. It works fine for quick, everyday makeup, but it’s not the best concealer I’ve tried. Overall, it’s decent and convenient, but nothing amazing.
C**I
Surprisingly, I Like It!
I can develop dark circles under my eyes from seasonal allergies, and really, no one wants dark circles under his or her eyes. They make us look more tired than we are and older than our years. I've tried just about every concealer out there, and, surprisingly, this is the best. I say "surprisingly" because I am one of those persons who tends to dismiss any makeup that costs less than $100 a pop. (I'm a big believer in "you get what you pay for.") My beliefs aside, this product helps a lot. I've found it to be very moisturizing and it's caused me no irritation at all. It's very easy to apply, and I love the fact that the sponge applicator is antimicrobial. I don't like to worry about germs, but I also don't like to be constantly disinfecting. Sometimes it's necessary, but it's a step I'd rather skip when I can. This concealer lasts all day, at least for me. It certainly makes my under eye area look much brighter. I apply it before my tinted moisturizer and kind of blend the two together where they meet, without really covering the concealer. That would be defeating the purpose. While this conceals dark areas, it doesn't give you that silly white look under the eyes that some concealers can give. Since the skin under our eyes is usually much more delicate than it is on other areas of our face, a lot of under eye concealers can cake. I hate that. I've worn this concealer for sixteen hours at a time, in the dry, recycled air of a jet plane, and it has never caked, and I have dry skin. Very dry skin. I admit, I have a lot more skin products, i.e., toners, serums, moisturizers, sleeping masks, etc., than makeup. I want flawless skin, and I want flawless skin all the time, even while I sleep, and I want it to be natural, not the product of layers of make up. I do use a serum for my dark under eye circles, but there are times when that just doesn't get the job done. Like in the late spring, when everything is beautiful and blooming, and I'm wiping my itchy, allergic eyes and dealing with the dark circles that often accompany seasonal allergies. (Another bad time for me is late summer.) I think it's fairly rare that we buy something that actually does all it says it will do, but this concealer lives up to its promises. And don't think you're limited to using it only under your eyes. You aren't. It can be used to cover anything on your face you want covered. Take it from a person who usually automatically looks elsewhere when the price of something is low: Even though it doesn't cost a fortune, this concealer works, and it works better than the ultra-expensive French and Italian brands, all of which I've tried. My only fear is that Maybelline will discontinue making this. That usually happens when I find a product I really love.
A**E
Begeistert!
Lieferung dauerte etwas lange, kommt jedoch auch aus dem Ausland! Von der Farbe und dem Produkt bin ich jedoch ABSOLUT begeistert! Endlich mal hell genug für mich und es kriecht nicht in die Fältchen. Habe den Concealer jetzt schon mehrfach nachgekauft!
G**R
Great concealer.
Love the sponge applicator on this concealer. It makes application so easy and you possibly won't need to use a brush or your fingers to blend it in. You will need to twist the top every now and then to ensure the product is ready to use. The size and shape of the bottle is also easy to use. Excellent product.
K**E
Finalmente fair!
Finalmente la colorazione più chiara! Introvabile in Italia, consiglio l'acquisto della tonalità fair, decisamente diversa da quella light europea, a tutte le donne dal tono di pelle chiaro o rosato. Spedizione lampo, venditore top.
N**A
Original
Producto original, buen tiempo de llegada y precio, cumple con su función.
Z**W
Expensive but still a great product. Could do with a different applicator tho
Great product. Still a tad expensive but still great. You don't need foundation wearing it. It stays on your face for 12 hrs even with the mask on. Applicator sponge will inevitably become disgusting tho, as you use it more often. Overall great, just still a bit expensive. Should have better applicator for such a price.
Trustpilot
2 months ago
3 weeks ago