---
product_id: 116094898
title: "LG 40UF770V 40-inch Ultra HD 4K TV"
brand: "lg"
price: "155058 kr"
currency: ISK
in_stock: false
reviews_count: 3
url: https://www.desertcart.is/products/116094898-lg-40uf770v-40-inch-ultra-hd-4k-tv
store_origin: IS
region: Iceland
---

# Ultra slim sleek design 40-inch immersive display Ultra HD 4K resolution LG 40UF770V 40-inch Ultra HD 4K TV

**Brand:** lg
**Price:** 155058 kr
**Availability:** ❌ Out of Stock

## Summary

> 📺 Elevate your viewing game with LG’s sleek 4K powerhouse!

## Quick Answers

- **What is this?** LG 40UF770V 40-inch Ultra HD 4K TV by lg
- **How much does it cost?** 155058 kr with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/116094898-lg-40uf770v-40-inch-ultra-hd-4k-tv)

## Best For

- lg enthusiasts

## Why This Product

- Trusted lg brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Crisp 4K Visuals:** Experience stunning Ultra HD clarity that elevates every scene.
- • **Sleek & Space-Savvy:** Ultra slim profile fits seamlessly into any modern living or workspace.
- • **Smart OS Simplicity:** Navigate effortlessly with LG’s intuitive webOS and Magic Remote.
- • **Next-Level Upscaling:** Transform SD and HD content into near-4K brilliance with advanced upscaler.
- • **Seamless Connectivity:** Easily mirror your devices and stream your favorite apps with built-in smart features.

## Overview

The LG 40UF770V is a 40-inch Ultra HD 4K Smart TV featuring LG’s webOS for smooth navigation, an advanced 4K upscaler that enhances lower resolution content, and an ultra slim design perfect for stylish, space-conscious setups. Ideal for professionals seeking premium picture quality and smart connectivity without breaking the bank.

## Description

Free delivery and returns on eligible orders. Buy LG 40UF770V 40-inch Ultra HD 4K TV at desertcart UK.

Review: Great 4K Smart TV - Great Smart TV, picture quality is stunning with 4K resolution when content is good enough. Still looks ok on SD content (most of Freeview channels), the upscaler does a great job at displaying it on 4K screen, but best experience is with HD content, or even better 4K (but I could only test it with a few YouTube videos so far and it was very impressive). Magic Remote is great, and integration with YouView box is really nice but not perfect (a few functions still not available), hopefully it will get better in the future. Sound quality is good enough for a small room, and surround works well to simulate directional sound effects. LG OS is also a big advantage of this TV, it is really easy to set-up and use, and has got plenty of useful apps such as iPlayer, YouTube or Dailymotion to make the most of your TV. It is also really straightforward to set-up a Miracast between your tablet or phone and your LG TV, at least it works really well with my Windows Tablet & Phone and the response is really good. Overall, I do not regret this purchase at all and would recommend it to everyone looking for a mid-range 4K smart TV!
Review: This TV is Exceptional value for money! - This TV is exceptional value for money. This TV is for a second bedroom, and I did not want to pay through the roof for it. I have done so much research over the past month, and changed my mind numerous times, totally conflicted, as i am very loyal to Samsung. In the living room i have a 40in Samsung UE40C8000, and that was purchased in 2010, and the screen is phenomenal, still now. However not expecting it to be wow-wow, as i have read all the reviews and it is a mix bag much more positive then negative, but those negative comments not matter how little puts a seed of doubt in your head, and it is natural, like we all do is question yourself, whether it is the right thing to do.I decided to plunge for it, and I am thankful i did. Lets start with the screen, i predominantly watch Sports and Movies, and I categorically state you to not get any motion blur on the picture what so ever (when a ball is shooting through the ground), you do with other LED's. I have both Sky and an Android box attached to it, and the 4k Upscaler is just amazing, it really does make a difference, to both SD and HD picture. The contrast between coulors are really good. If you want to know how to calibrate the screen follow the instructions below. [...] The menus and LG apps are a breeze to navigate around, and setting up is easy. One function I love, and maybe it is me but when watching movies, I don't like it when the Aspect ratio is set to 16:9, and it does not fit the whole screen, so then you have to use the TV's in built setting to scroll through to get the right aspect ratio to fit the screen. However with this TV there is one quick setting called "Fit to screen", and hey presto the picture fits the screen. The 4k picture is really excellent, I tested using some YouTube videos, shame there is not much content out there at moment. The stand takes a pit of patients to put together, but looks nice. The best compliment I can give this TV, is that I am finding myself watching TV upstairs on this.more than downstairs. I am really debating weather to switch the TV in the Living Room for this. Remember if you are picture connoisseur, you may find some minor faults here and there, but in a nutshell this TV is only £400. if you want drop dead amazing picture then invest in an OLED, however I am critiquing on what i paid, and what I paid for in my opinion, is worth a lot more, for the quality and functionality you get with this TV.

## Features

- Ultra HD 4K resolution
- Smart TV with web OS
- Ultra HD 4K streaming
- 4K upscaler
- Ultra slim

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00VLS8UYS |
| Department | Default Category |
| Item model number | 40UF770V |
| Manufacturer | LG |
| Product Dimensions | 90.6 x 21.6 x 58.4 cm; 10.4 kg |

## Product Details

- **Aspect ratio:** 16:9, 4:3
- **Brand:** LG
- **Connectivity technology:** USB
- **Display technology:** LED
- **Included components:** 40UF770V TV, Remote Control, Stand, Instructions
- **Refresh rate:** 1000
- **Resolution:** 4K
- **Screen size:** 40 Inches
- **Special feature:** internet^WebOS^Internet Apps^WiFi
- **Supported Internet services:** Amazon Instant Video, Netflix, YouTube

## Images

![LG 40UF770V 40-inch Ultra HD 4K TV - Image 1](https://m.media-amazon.com/images/I/31k9u4gePjL.jpg)
![LG 40UF770V 40-inch Ultra HD 4K TV - Image 2](https://m.media-amazon.com/images/I/41hS8J5F-FL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great 4K Smart TV
*by T***O on 21 May 2016*

Great Smart TV, picture quality is stunning with 4K resolution when content is good enough. Still looks ok on SD content (most of Freeview channels), the upscaler does a great job at displaying it on 4K screen, but best experience is with HD content, or even better 4K (but I could only test it with a few YouTube videos so far and it was very impressive). Magic Remote is great, and integration with YouView box is really nice but not perfect (a few functions still not available), hopefully it will get better in the future. Sound quality is good enough for a small room, and surround works well to simulate directional sound effects. LG OS is also a big advantage of this TV, it is really easy to set-up and use, and has got plenty of useful apps such as iPlayer, YouTube or Dailymotion to make the most of your TV. It is also really straightforward to set-up a Miracast between your tablet or phone and your LG TV, at least it works really well with my Windows Tablet & Phone and the response is really good. Overall, I do not regret this purchase at all and would recommend it to everyone looking for a mid-range 4K smart TV!

### ⭐⭐⭐⭐⭐ This TV is Exceptional value for money!
*by A***P on 22 April 2016*

This TV is exceptional value for money. This TV is for a second bedroom, and I did not want to pay through the roof for it. I have done so much research over the past month, and changed my mind numerous times, totally conflicted, as i am very loyal to Samsung. In the living room i have a 40in Samsung UE40C8000, and that was purchased in 2010, and the screen is phenomenal, still now. However not expecting it to be wow-wow, as i have read all the reviews and it is a mix bag much more positive then negative, but those negative comments not matter how little puts a seed of doubt in your head, and it is natural, like we all do is question yourself, whether it is the right thing to do.I decided to plunge for it, and I am thankful i did. Lets start with the screen, i predominantly watch Sports and Movies, and I categorically state you to not get any motion blur on the picture what so ever (when a ball is shooting through the ground), you do with other LED's. I have both Sky and an Android box attached to it, and the 4k Upscaler is just amazing, it really does make a difference, to both SD and HD picture. The contrast between coulors are really good. If you want to know how to calibrate the screen follow the instructions below. [...] The menus and LG apps are a breeze to navigate around, and setting up is easy. One function I love, and maybe it is me but when watching movies, I don't like it when the Aspect ratio is set to 16:9, and it does not fit the whole screen, so then you have to use the TV's in built setting to scroll through to get the right aspect ratio to fit the screen. However with this TV there is one quick setting called "Fit to screen", and hey presto the picture fits the screen. The 4k picture is really excellent, I tested using some YouTube videos, shame there is not much content out there at moment. The stand takes a pit of patients to put together, but looks nice. The best compliment I can give this TV, is that I am finding myself watching TV upstairs on this.more than downstairs. I am really debating weather to switch the TV in the Living Room for this. Remember if you are picture connoisseur, you may find some minor faults here and there, but in a nutshell this TV is only £400. if you want drop dead amazing picture then invest in an OLED, however I am critiquing on what i paid, and what I paid for in my opinion, is worth a lot more, for the quality and functionality you get with this TV.

### ⭐⭐⭐⭐ Excellent smart TV, just missing ITV Player and 4oD apps to make it perfect.
*by C***R on 5 January 2016*

I am very pleased with this TV but have given it 4 stars rather than 5 for three reasons: 1) there is no ITV Player app; 2) there is no 4oD app; 3) the Netflix app stopped working after a few weeks (I managed to get it working again by changing the DNS server setting in the TV to use a specific DNS server in the USA, although that provides the US Netflix service rather than the UK Netflix service and there are some differences in content, such as UK TV shows). To be fair, the Netflix problem is probably not LG's fault: the Web is littered with posts by owners of smart TVs from various manufacturers that suffer from the same problem. To get around the lack of an ITV Player app and a 4oD app I connect my laptop to the TV via an HDMI cable and use the players in a browser on the laptop. But apps on the TV itself would be much more convenient. The BBC iPlayer app is a real boon, and I have never watched so much catch-up TV. Apart from those three grumbles, the TV is excellent. The initial set-up of the TV after taking it out of the box was an absolute doddle. There are quite a few apps (free and non-free) which you can install from the remote LG Content Store accessible via the TV menu. Apart from Netflix, there are apps from other media providers such as Now TV, Amazon, Google Play Movies & TV, blinkbox, Spotify, etc. etc. Web browsing works quite well too (the browser is a version of the Google Chrome browser, although it does not support Flash or Silverlight). WebOS 2.0 is straightforward to use, and the remote is nifty once you get the hang of it. The remote's cursor is a handy way to navigate and select functions on the TV. There are several ports on the back of the TV, including three HDMI ports and three USB ports (at least one of them is USB 3.0). I connected an external USB hard drive Samsung M3 1TB USB 3.0 Slimline Portable Hard Drive - Black so that the TV can record programmes and also pause and replay live TV (handy if you need to go to the kitchen to make a cup of tea, or pop to the loo). I also copy videos and photos from my smartphone to the hard drive so that I can view them on the TV. The HD videos (MK4 files) I filmed with my smartphone on holiday a couple of years ago have never looked so good; for the first time I was able to view them in all their glory on a big screen. I have also put a couple of full-length AVI and MKV HD films on the hard drive, and these play beautifully on the TV. There is also a PCMCIA slot on the back next to the USB and HDMI ports, but I have not tried using that yet as the TV already has all the ports I need (I do have a few old PCMCIA cards knocking around in a drawer). The LG YouTube app is another app I use frequently. There is a lot of good content on YouTube these days, quite a bit of it in HD, and these videos look very good on the TV. In fact, even some of the lower-resolution YouTube videos look reasonable on the TV's 40-inch screen because the TV's software up-scales lower-resolution video. Although I have not had the TV long, it has downloaded several software upgrades from LG via the Internet. The TV can be configured to perform upgrades automatically or to ask you first. I chose the latter option. Anyway, I find it comforting to know that bug fixes and improvements to the TV's firmware and apps are being made by the manufacturer. Thus far I have used Freeview via a TV aerial, catch-up TV programmes via the BBC iPlayer app, films from a connected DVD player, films via the Netflix app, videos via the YouTube app, Web pages using the Web browser app, films and pictures via the external hard drive, and films and TV programmes from connected laptops. I have not bothered to connect the TV to a satellite service or to media devices such as smartphones, although these things are possible. It is also possible to connect devices to the TV using WiFi Direct. Although it is possible to connect the TV to your home network using WiFi or Ethernet cable, as you choose, I am just using WiFi with a BT Infinity broadband router and modem (only about 20 to 30 Mbps in my area, unfortunately), and it works fine. The BBC iPlayer app on the TV still performs perfectly, and I have used BBC iPlayer many times since buying the TV. Watching iPlayer in HD on a 40-inch screen is a treat. Picture quality is excellent in all modes of operation, including live TV, especially if I select the HD channels for BBC and ITV, although picture quality is very good even if I select the normal BBC and ITV channels. Films from my DVD player look excellent on the TV, and I like the way the TV automatically switches to the DVD player when I insert a DVD. The TV has more features than I have used so far, and it is very configurable. So far I have not felt the need to tinker with any of the myriad of settings, as the out-of-the-box experience looks very good to my eyes. Some people have commented that audio quality is not very good from the built-in speakers. In my medium-sized living room it is fine for my family, and the quality is good to my ears, although I do have to turn it up. But I can understand why some people would want to connect external speakers. If LG would add an app for ITV Player and 4oD, I would give this TV 5 stars without hesitation. Update on Netflix problem: Apparently the problem is due to BT, if BT is your ISP. There are several articles on Web about this, and it was also reported in at least one national newspaper in February 2016. In the end I managed to get access to UK Netflix by replacing the Home Hub 3 with a Home Hub 5 bought via Amazon UK.

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-02-10*