Ion Bright White Creme Lightener 10.6 Oz

Bleached my hair at home for the first time by myself, worked wonders. I still need to do my second round- so dont judge the product off my hair but it lifted it a good 3-4 levels first round only using it arpund 35 mins. Barely any damage, gave my hair a week to revive and its back to normal besides some split ends which is expected. Didnt damage my waves. I had medium brown hair before using.

This is been my go-to lightener for years. I have very thin hair and I don't want it to become any more brittle with bleach. This cream lightener with a volume 20 developer for about 15 minutes gets my roots is exactly where they need to be for my toner. Love, love, love. Very gentle and effective.

Super easy to use and I had really good results!! The smell wasn’t overpowering and my hair still felt silky afterwards.

If you’re bleaching your hair for the first time I recommend using this! I watched YouTuber: Alissa Ashley bleach her hair with this product and I started using it. The product is creamy (easy for measuring) it’s safe and will leave you with amazing results.

Woah.... this stuff lifts color so much better than any bleach I have ever used.... just used with regular 30 developer... left my hair soft and not fried:)

I’ve used this lightener a few times now and it’s honestly one of my favorites for at-home bleaching. The creme texture makes it really easy to mix and apply, and it’s way less messy than powder bleach. It lifted my hair well without frying it, and the smell wasn’t nearly as harsh as I expected. My hair still felt pretty soft afterward, especially when I followed up with a good conditioner. You definitely still need to be careful with timing, but overall it gave me great results and felt beginner-friendly. I’d use it again.

I was pleasantly surprised! I posted a before and after and you can see my hair was really dark. I used ION 20 volume sensitive scalp processor. Left the mixture on for about 50 minutes. I put this on my roots first, my mistake and I also did not use enough product (I have really thick hair) My hair had a lot of light orange in it but yellow in other places so I need to do another round of bright white creme. Good product overall!

Great product for bleaching your hair at home, you will have to buy developer to mix with it. Best when used with a mixing bowl and a wide application brush, doing thin layers of hair at a time. Coats very evenly and does not leave hot spots. I will say that if you don't really know how to use this product or you don't have somebody to help you who excused it before I'm not sure that you should be using this. I typically buy this product at my local Sally's beauty supply, but I seen Amazon had a great price so I bought it on here at this time instead. Would definitely recommend!

Bought to lighten my roots and refresh the lengths with minimal damage. Worked great, and only had to leave on for 30 minutes. Still had to add toner and wash with blue and purple shampoo to reduce the yellow/orange tint.

Fue un regalo para alguien muy especial. Le gustó mucho y le dejo el cabello hermoso.

La Éclaircissant crème blanc brillant est une crème éclaircissante efficace qui aide à uniformiser le teint, réduire l’apparence des taches sombres et apporter un éclat lumineux à la peau.

I use this bleach all the time. It works great and lifts very well with 20 vol developer on my medium brown hair.

Best bleach. Absolutely no dust for- obvious reasons. I've not hurt/burnt myself using this yet and it because there is no dust I don't feel like it's as strong a smell in my bathroom either. We should all be wary of small enclosed spaces and bleach after all. This is my 3rd purchase of this and I mix it with the 20 or 30 volume I have- usually the 20 because its the same brand and I really do have a sensitive scalp. It works great- it just runs out fast. Which is what happened to me last week. I now have some brown patches and weirdly some pink where the old black dye was. Going to be a pickle trying to just get those spots but I'll manage. Great product. Will hopefully be buying it again in the future.